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Lemaire
Ebisu
Tokyo
LEMAIRE opened its first Japanese flagship store on November 8, 2024, in Ebisu, Shibuya, Tokyo. The store was designed by Studio Hashimura, led by Japanese architect Yuichi Hashimura. It is located in a two-story Japanese house built in the 1960s, covering approximately 170 square meters and adjacent to a traditional Japanese garden.

The design of LEMAIRE EBISU emphasizes the “tension between restraint and possibility,” reflecting the brand’s pursuit of simplicity, practicality, and poetry. The store preserves the original structure and atmosphere of the residence, incorporating traditional Japanese elements such as plastered walls, handcrafted bamboo blinds (sudare), and shoji paper sliding doors. These features are harmonized with LEMAIRE’s signature aesthetic—reproduced Freud sofas, vintage Kilim rugs, and abacá fiber mats—creating a warm and tranquil space.

This type of store represents a highly innovative approach within the field of retail interior design. Unlike traditional luxury boutiques—where part of what we pay for is the opulent spatial experience as much as the garments themselves—LEMAIRE EBISU offers a quiet reversal of that dynamic. Here, the space takes on a deliberately understated role, allowing the garments to emerge as cherished objects, as if retrieved from a personal wardrobe at home. The environment gently frames the clothing, elevating its value through subtle contrast, while also serving as a physical embodiment of the brand's character.

LEMAIRE's design philosophy—marked by elegance, restraint, and an affinity for the everyday—finds a natural counterpart in this interior. The space and the garments do not compete for attention; rather, they exist in quiet dialogue. Textures of hand-finished plaster, the softness of tatami, and the muted palette of natural materials reflect the same sensibilities seen in LEMAIRE’s garments: composed, breathable, and emotionally resonant. This harmony between space and clothing reinforces the brand’s identity—not as a projection of luxury, but as a poetic meditation on the ordinary.

In this way, the flagship store transcends its function as a point of sale. It becomes an extension of the wardrobe, a lived-in canvas where clothes are not merely displayed but inhabited. Visitors are invited not to shop, but to dwell—to pause, observe, and imagine how these garments might fold seamlessly into their own lives. It is retail as ritual, where experience is defined not by spectacle, but by stillness.


https://www.lemaire.fr/pages/lemaire-ebisu-flagship
https://hypebeast.com/2024/11/lemaire-first-tokyo-flagship-store-look-inside