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Who is he








Why is he








What is his brand
One of the most inspiring fashion influencers for me is Shinsuke Nakada (中田慎介), a renowned Japanese designer who has made a profound impact on contemporary menswear by seamlessly blending American vintage aesthetics with modern Japanese sensibilities. He is the founder of the brand Unlikely, which focuses on reinterpretations of classic Americana workwear, and is also deeply involved in the creative direction of DAIWA PIER39, a label that brings a fresh urban take on technical fishing wear. Both brands are among the most talked-about names in the current Japanese fashion scene, especially within the “city boy” culture.

What draws me to Nakada is not only his designs but also the way he communicates his process and philosophy through social media. On his Instagram account, which has over 50,000 followers, he regularly posts styling ideas, behind-the-scenes images from lookbook shoots, and design development insights. He’s a master of layering — making otherwise simple pieces look vivid, experimental, and wearable. For instance, the multi-pocket hunter jacket I brought to our first class is one of his standout creations, combining rugged outdoor utility with urban fashion flair.

Nakada’s influence goes beyond fashion styling. He represents a new generation of Japanese designers who root their creativity in everyday life. His garments are not only functional and comfortable, but they also carry a distinct attitude towards living. During the global pandemic, DAIWA PIER39 rose in popularity, resonating with people’s desire to reconnect with nature and freedom while remaining stylish and practical in city settings. His work reflects the philosophy behind Japan’s influential magazine POPEYE — the ideal of the “city boy” who blends casual elegance with cultural curiosity. By transforming traditional silhouettes with refined details and thoughtful construction, Nakada’s designs make fashion approachable, relevant, and meaningful in daily life.

To me, Shinsuke Nakada is more than just a fashion figure — he is a storyteller of contemporary urban life through clothing. His ability to turn classic shapes into modern expressions of identity is what makes him a true influencer in both fashion and lifestyle.


https://global.danner.com/w-shinsuke-nakada
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Shinsuke Nakada






As the director of Beams






Daily Post on IG



Hunter Jacket with multi-functions





Unlikely 23 AW




Unlikely 23 AW